The Turnaround of Vivendi Universal
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR199 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra
Themes--- |
| Case Length |
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16 Pages |
| Period |
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1998-2005 |
| Organization |
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Vivendi Universal |
| Pub Date |
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2006 |
| Teaching Note |
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Not Available |
| Countries
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France |
| Industry |
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Media and Telecommunications |
Abstract:
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The case explains the turnaround achieved by the French media and
telecommunications company, Vivendi Universal (VU). It explains how the
company became nearly bankrupt, mainly on account of the many acquisitions
made during the years 2000 and 2001 by its CEO Jean Marie Messier (Messier).
The case attempts to explain how Jean-René Fourtou (Fourtou) who succeeded
Messier as VU's CEO reduced VU's financial debt and brought the company back
to investment grade. It explains the measures Fourtou took, such as the
asset disposal programme, to achieve this objective. The case shows how
Fourtou refocused the company as a 'media and telecommunications company' so
as to take advantage of new opportunities in the digitized entertainment
sector.
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Issues:
» Importance of restructuring in the turnaround of companies
» Importance of short-term goals and objectives in the turnaround of companies
» Inability of a CEO to steer the company in a new strategic direction
» Impact of a failed strategy on the financial health of a global company
» Strategies to turnaround a media conglomerate
Contents:
Keywords:
Vivendi Universal, Jean Marie Messier, Jean-René Fourtou, Universal Music
Group, Vivendi Universal Games, Canal Plus Group, NBC Universal, Groupe SFR-Cegetel,
Maroc Telecom, Cegetel, Seagram, AOL-Time Warner, Vodafone Group, Vivendi
Environnement, Asset disposal programme, Conglomerate, Veolia Environnement,
Universal Pictures
The Turnaround of Vivendi Universal
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